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Strategic Communications · Beirut · Paris

Creating
Noise
For You.

Silencing it against you.

Since 2011, NOISE has operated at the intersection of influence, reputation, and power — quietly building the stories that move governments, multinationals, and high-profile individuals toward the outcomes they seek. We are not a conventional PR agency. Beirut is our base. The world is our theatre.

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15+
Years Operating
100+
Accounts Managed
20+
Countries
16
Senior Experts
PR & Media Relations· Crisis Communications· Lobbying & Public Affairs· Political Communication· Strategic Content· Events Management· Media Intelligence· Digital Strategy· Intermediation· PR & Media Relations· Crisis Communications· Lobbying & Public Affairs· Political Communication· Strategic Content· Events Management· Media Intelligence· Digital Strategy· Intermediation·
If you do not shape the narrative, the narrative will shape you. — Dr. Georges Najm
About NOISE

Not a
conventional
agency.

By definition, noise is a sound that is loud, unexpected, and persistently disruptive. We chose the name deliberately. In a world saturated with communications, the real skill is not making more noise — it is making the right noise, in the right place, at the right moment.

NOISE was founded in Beirut in 2011 by Dr. Georges NAJM — entrepreneur, senior strategic communications advisor, DBA from TBS Education Toulouse (France), and university lecturer. In 2023, NOISE extended its operations to Paris through Noise Global Network — a permanent European base and gateway for France–MENA mandates.

The MESEPP™ Discipline
M
Method
E
Experience
S
Speed
E
Efficiency
P
Power
P
Precision
01
Intelligence Before Noise
Every mandate begins with listening. We analyse, map, and decode before we say a single word on your behalf. Evidence-based communications is not a method — it is a discipline.
02
Precision Over Volume
We don't flood the media. We target it. The right journalists, the right moment, the right message — placed with the surgical precision of those who have spent 15 years inside the region's newsrooms, ministries, and boardrooms.
03
Discretion as Advantage
Some of our most consequential work will never appear in our portfolio. That is not a limitation — it is a promise. When you need us most, you need to know you can trust us completely.
What We Do

Our
Services

The full spectrum of strategic communications — delivered by senior practitioners only. No juniors on sensitive files.

01
PR & Media Relations
We build and manage privileged relationships with the journalists, editors, and media influencers who matter in your markets. When your story needs to be told, it is told correctly, credibly, and with maximum impact.
02
Crisis Communication
In a crisis, the first 24 hours determine everything. Our consultants do not arrive to assess; they arrive to act. We have managed some of the most sensitive crisis operations in the region.
03
Events Management
From presidential summits to product launches, from diplomatic conferences to intimate high-level meetings — we have designed, produced, and managed events where the margin for error was zero.
04
Strategic Content & Editorial
Words are weapons. Presidents, prime ministers, ministers, ambassadors, and CEOs have entrusted us with their most sensitive writings. We write in Arabic, French, English, Spanish, and Chinese — internally.
05
Lobbying & Public Affairs
Influence is not bought. It is built — carefully, systematically, over time. Anchored in deep institutional knowledge of the Lebanese, Arab, and international political landscapes.
06
Media Intelligence & Monitoring
You cannot manage what you cannot see. Real-time surveillance of the traditional and digital media landscape — giving you the intelligence to anticipate, not merely react.
07
Political Communication
Our Founder holds a Doctorate in political marketing communications — making NOISE one of the very rare firms where academic research and direct advisory practice converge at the highest level. We have advised presidents, ministers, and legislative actors across multiple countries.
08
Digital & Social Media
Digital is not a separate channel. It is the amplifier of everything we do. We design and manage integrated digital strategies that extend the reach and impact of every communications operation.
09
Intermediation & Strategic Relations
Some of the most valuable work we do happens in rooms that are never photographed. Connecting decision-makers, unlocking access, opening doors that conventional approaches cannot reach.
Why Choose NOISE

Why
NOISE

“We handle the files others cannot — or will not — take on.”

— Dr. Georges Najm, Founder & CEO

01
We Handle the Files Others Cannot — or Will Not
Our 15-year track record includes mandates navigating political crises, corporate collapses, diplomatic sensitivities, and media storms in the world's most complex environments. We did not walk away from difficulty. We walked toward it.
02
Senior Practice, No Exceptions
Every mandate at NOISE is owned by a senior practitioner. We do not delegate sensitive files to junior staff. The person you brief is the person who delivers.
03
Full Stack, Fully Integrated
We own the complete communications chain — from strategy to content creation, production to media placement, monitoring to measurement. No gaps, no subcontracting on critical deliverables.
04
Multilingual, Multicultural, by Design
We operate natively in Arabic, French, English, Spanish, and Chinese — with a network extending to Russian, Armenian, Turkish, Portuguese, and Italian.
05
MESEPP™
Method · Experience · Speed · Efficiency · Power · Precision. Not a tagline — an operating standard applied to every engagement, every day, without exception.
06
Discreet, Responsive, Ethically Uncompromising
Our most consequential clients choose us precisely because they know their confidence will never be broken. Discretion is not a policy at NOISE. It is a culture.
07
Europe–MENA Bridge, Uniquely Positioned
With permanent operations in both Beirut and Paris, NOISE is uniquely positioned to serve organisations expanding from Europe into the MENA region, and MENA actors seeking presence and influence in European markets.
M
Method
E
Experience
S
Speed
E
Efficiency
P
Power
P
Precision
Our Reach

Who Trusts NOISE

Since our foundation, we have worked across every major sector of economic and institutional life — from Fortune 500 multinationals to heads of state, across 20+ countries.

🏦
Banking & Finance
Banking, private wealth, investment banking, financial advisory
💊
Healthcare & Pharma
Hospitals, pharmaceutical importers, medical equipment associations
⚡
Energy & Infrastructure
Energy companies, petroleum sector, infrastructure projects
🏛
Government & Diplomatic
Ministries, investment authorities, diplomatic missions
💻
Technology
Global tech multinationals, consumer and enterprise segments
🎓
Education & Research
Universities, think tanks, strategic studies entities
🤝
Associations & Civil Society
Business associations, professional federations, syndicates
✨
Beauty, F&B & Insurance
Consumer, luxury and lifestyle multinationals
Landmark Mandates
Leadership
Dr. Georges NAJM
Dr. Georges
NAJM
Founder & CEO, NOISE PR Firm
The Practitioner

Founded NOISE in Beirut in 2011. Over 15+ years: multiple million-dollar mandates, a team of 35+ senior specialists, and a portfolio of 100+ accounts across energy, defence, healthcare, finance, arts, politics, and diplomacy. Has counselled presidents, prime ministers, ministers, ambassadors, and C-suite executives across Lebanon, France, the GCC, Russia, China, Turkey, and Egypt.

The Scholar

DBA — TBS Education, Toulouse Business School (Triple Accredited: AACSB, AMBA, EQUIS). Doctoral thesis on political marketing communications. Specialized Master, ESCP Business School (Paris). MBA, ESA Business School (Beirut).

The Educator

Teaches at EM Strasbourg Business School and EM Normandie Business School — two of France's leading triple-accredited grandes écoles. Has taught at USEK (Lebanon) for over 15 years. Conducted executive training with George Washington University in Saudi Arabia.

The Officer

Served as Lieutenant and Operations Officer at the Lebanese Army Central Command (J3) — an experience that forged the discipline, strategic thinking, and capacity to perform under pressure that define every NOISE engagement.

Personal Website

georgesnajm.com  ·  LinkedIn

Our Values

What We
Stand For

01
Integrity Without Compromise
Every mandate treated with the same ethical rigour we would apply to our own affairs. Our clients trust us with their most consequential decisions. That trust is not taken lightly.
02
Discretion as Discipline
Confidentiality is not a feature we offer — it is a standard we hold ourselves to, unconditionally. Some of our most significant work will never be documented anywhere. That is the point.
03
Excellence as Baseline
Good is not good enough. We hold every deliverable to the same standard: the highest. Not because we are asked to. Because anything less is not NOISE.
04
Loyalty to the Client, Always
We do not manage accounts. We protect interests. When a client's situation becomes difficult, we lean in — we do not step back.
05
Evidence Over Instinct
Every recommendation we make is grounded in data, shaped by intelligence, and tested against the realities of the landscape our clients operate in. Opinion without evidence is not counsel. It is noise.
06
Precision Over Noise
Volume is the enemy of impact. We identify exactly where a message needs to land — and we place it there, with the precision of fifteen years inside the region's most demanding communications environments.
07
Responsibility in a Complex World
Operating between Europe and the Middle East, we are acutely aware that communications has consequences. We choose our mandates with care. We exercise our influence with responsibility.
Sister Company

Noise
Global
Network

In 2023, NOISE extended its operations to Paris through Noise Global Network — a permanent European base and formal gateway for France–MENA strategic communications mandates.

Expanding from Europe into the Middle East, or from MENA into France and beyond — Noise Global Network is your strategic communications partner in Paris.

🇱🇧
Beirut — Headquarters
Beirut Symposium Executive Center, Horsh Tabet
+961 3 944 111 · info@noise-lb.com
🇫🇷
Paris — European Operations
229, Rue Saint-Honoré — Paris 75001
+33 7 67 34 81 01
Noise Global Network
Visit Noise Global Network
Our Platform

NOISE
SOLV

The strategic intelligence platform built by NOISE — real-time media monitoring, crisis detection, and reputation analytics in one dashboard.

Explore NOISE SOLV
Get In Touch

Let's Talk.

Beirut HQ
+961 3 944 111
Email
info@noise-lb.com
Dr. Najm Direct
georges.najm@noise-lb.com
Paris
+33 7 67 34 81 01
LinkedIn
linkedin.com/in/georgesnajm
Beirut Address
Beirut Symposium Executive Center
Horsh Tabet, Beirut
Beirut Symposium Executive Center, Horsh Tabet
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