• Lots of Noise in Silence
  • Public Relations . Events . Marcom Solutions

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What is noise ?

By definition, "noise" is a sound that is loud or unexpected, a persistent disturbance. As the name implies it, Noise SARL is a young PR agency whose main promise is to create "noise" around its clients' brands and stories through events management, PR and Media Relations.
Mission

Our name says it all! At Noise, we get as loud as we can to pave the way for your brands and corporations, through impeccable events creation as well as PR and Media Relations actions. Our promise is to constantly break the ordinary pattern with noisy disruption, as we do not settle for a simple "get noticed"; our motto and promise is "Lots of noise in silence"...

Vision

Noise strives to be recognized as one of the most innovative, devoted, and productive PR agencies in Lebanon. We are determined to provide our clients with the business results they seek.

Philosophy

Evidence-based communications is a scientific approach to communications, driven by data at the beginning (development), the middle (monitoring), and the end (measurement). Through this approach, Noise fosters creativity and flexibility, as listening to data and insights opens up new possibilities that strategies alone cannot achieve.

Services

If I was down to my last dollar, I would spend it on public relations

- Bill Gates

Noise Management

Georges NAJM | Founder and CEO

Georges Najm is a Lebanese Entrepreneur and Senior Communication Advisor. He is the Founder & CEO of Noise PR Firm, Co-founder, Partner and Managing Director of Clémentine Advertising Agency, Chairman and CEO of DEEPS Energy & Petroleum Services, Partner & Member of the Board of Grey Matter Financial Advisory Firm, in addition to being a Marketing Communications University Lecturer. Najm led Clémentine and Noise to a steady growth since their inception, in 2009 and 2013 respectively. Drawing on over 20 years of extensive experience in the communications field, he has successfully managed a significant number of accounts covering advertising, events, and PR clients, spearheading large scale events, while providing consultancy and strategic communications thinking to a top-tier group of entities from various industries. Thanks to a strong background in advocacy and public opinion forming, Najm has been advising numerous top-brass political actors and decision makers, providing them with strategic consulting on major public affairs issues. He benefits from an in-depth knowledge and experieInce covering the main fields of the marcom industry such as advertising, brands management, media planning, production, public relations, events, lobbying, public affairs, copywriting, and political communications. Najm has previously held key positions for a 7-year period at the Ecole Supérieure des Affaires (ESA-Beirut), a French School of Business run by the Paris Chamber of Commerce and Industry, and associated pole to ESCP Europe Business School. As Head of Communication and PR, Najm led numerous events for this prestigious French institution, as well as pivotal communications projects and campaigns. In 2018, and in partnership with top-notch international veterans in the field, he founded DEEPS Energy & Petroleum Services, where he acts as Chairman and CEO. Specialized in oil and gas services, the platform aims to servicing companies that will be operating offshore the Lebanese coasts. Najm is also an instructor at USEK School of Business, where he delivers 5 courses in Marketing: Media Planning and Advertising for BA students, Brands’ Strategies and Communications for MBA students, in addition to Digital Media Planning & B2B and B2C Brands’ Strategies and Platforms to students of EMBA / MS Digital Management in collaboration with ESSCA Business School (France). Najm is also a post-MBA lecturer, and has conducted numerous conferences in key regional events and institutions including a branding conference in Tehran (with more than 500 CEOs gathered) and the prestigious Dubai Business Internship program (DBI). He holds an MBA, as well as a Specialized Masters in Marketing Communications from the Ecole Supérieure des Affaires (ESA-Beirut) and ESCP Europe (Paris, France). His professional thesis in communications, supervised by ESCP Professor Benoît Heilbrunn, was dedicated to the study of the uses and advantages of fine arts integration to corporate communications. He is an avid enthusiast of geopolitics, history, military affairs, strategy, espionage, aviation, cinema, Cuban cigars, wines, and especially music through piano, harmony, and composition. He masters Arabic, French, and English perfectly, and possesses good command of Spanish and beginners’ knowledge of Chinese. He is 40, married, and father of two children.

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